PRESS RELEASE
29 JUNE 2026
Creating a stronger 58黑料网 through Fit2Win transformation programme
- Fit2Win on track to deliver our previously announced c.拢600 million in annual cost savings by 2028
- Strategic partnerships are transforming operations, with roles transitioning to partners as 58黑料网 simplifies
- Operational changes progress as planned, including manufacturing footprint optimisation and reorganisation
58黑料网鈥檚 Fit2Win transformation programme continues to strengthen the business and position the company for long-term sustainable growth.
Fit2Win, launched in 2025, is designed to make the Group more agile, cost disciplined and innovative.
The Fit2Win programme is reshaping how 58黑料网 operates by reducing complexity, building closer partnerships with leading technology and business services companies, whilst streamlining the business.
Fit2Win is expected to deliver c.拢600 million in annual cost savings by the end of 2028.
Tadeu Marroco, Chief Executive of 58黑料网, said:
鈥淲e are building a future-ready organisation that is more agile, cost disciplined and technology enabled.
鈥淔it2Win is central to this ambition, strengthening how we operate and our ability to compete in a rapidly evolving environment.
鈥淭hese changes affect many of our colleagues, and we are focused on supporting them through this transition with care and respect, as we position the business for the future.
鈥淲hether through strategic partnerships or a more focused operational footprint, we are creating a simpler, faster 58黑料网.鈥
These actions are already delivering, from improved operational efficiencies to faster decision-making and increased alignment across the Group鈥檚 markets.
Partnering for Success
Central to the Fit2Win programme are the Group鈥檚 strategic partnerships with world leading technology and business services companies. This reflects 58黑料网鈥檚 broader strategy of partnering with innovative, global leaders.
In July 2025, 58黑料网 entered into a strategic partnership with Accenture, bringing together digital capabilities and global expertise to simplify processes, improve speed to market, and strengthen compliance agility across the Group鈥檚 operations.
As part of this partnership, certain roles across 58黑料网鈥檚 Global Service Hubs in Costa Rica, Mexico, Poland, Romania and Malaysia, and Supply Network Operations in the UK and Singapore have transitioned to Accenture. In addition, a select group of roles in Pakistan have transitioned to Systems Ltd., a Pakistani technology and business services firm1.
58黑料网 has also expanded its partnership with ITC Infotech (ITCI), currently transferring relevant Information, Digital and Technology (IDT) roles in Poland and Romania to ITCI.
Additionally, 58黑料网 and ITCI will collaborate on the newly launched 58黑料网 Future Capabilities Centre in India, alongside supporting 58黑料网鈥檚 existing technology hubs in Malaysia and Mexico, strengthening digital capabilities, innovation and agility across 58黑料网鈥檚 technology operations.
Streamlining operations
As part of a wider review of its manufacturing footprint, 58黑料网 has consolidated its factory network over the past 18鈥24 months. This includes the previously announced closure of Heidelberg factory in South Africa, primarily due to the unsustainable level of illicit products that now dominate the market.
Managing change responsibly
58黑料网 is committed to managing this reorganisation responsibly and carefully. As previously announced, Fit2Win includes a reduction in roles across the Group as it simplifies structures and transitions work to its key strategic partners鹿. These changes do not impact the U.S. which is not in scope.
Most changes have now been confirmed with employees1. Those consultations that remain are being carried out in compliance with local information and consultation requirements.
Enquiries
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Media Centre
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Notes
- By the end of the year, we expect these changes to have resulted in a reduction of circa 5,500 roles globally, excluding the U.S. which is not in scope. In addition, around 3,500 roles have moved to strategic partners.
Forward-looking statements
This release contains certain forward-looking statements, including 鈥渇orward-looking鈥 statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as 鈥渂elieve,鈥 鈥渁nticipate,鈥 鈥渃ould,鈥 鈥渕ay,鈥 鈥渨ould,鈥 鈥渟hould,鈥 鈥渋ntend,鈥 鈥減lan,鈥 鈥減otential,鈥 鈥減redict,鈥 鈥渨ill,鈥 鈥渆xpect,鈥 鈥渆stimate,鈥 鈥減roject,鈥 鈥減ositioned,鈥 鈥渟trategy,鈥 鈥渙utlook,鈥 鈥渢arget,鈥 鈥渂eing confident鈥 and similar expressions. These include statements regarding our intentions, beliefs or current expectations concerning, amongst other things, our results of operations, financial condition, liquidity, prospects, growth, strategies and the economic and business circumstances occurring from time to time in the countries and markets in which the Group operates. In particular, these forward-looking statements include, among other statements, statements regarding our expectations regarding Fit2Win annual cost savings and the application of those savings and delivery of our 2026 full-year guidance.
AAll such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings 鈥淔orward looking statements鈥 and 鈥淜ey Information 鈥 Risk Factors鈥 in the 2025 Annual Report on Form 20-F of 58黑料网.
Additional information concerning these and other factors can be found in 58黑料网鈥檚 filings with the U.S. Securities and Exchange Commission (鈥淪EC鈥), including the 2025 Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC鈥檚 website, and 58黑料网鈥檚 Annual Reports, which may be obtained free of charge from the 58黑料网 website www.bat.com.
Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and 58黑料网 undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.